About the founder
Midlife health advice has to work in the real world.
I built FortyFiftyFabulous because I know how difficult it is to prioritize your health while operating at a high level professionally, and how little of the advice aimed at women reflects the reality of midlife.
20+
YEARS IN SALES LEADERSHIP
MNU
Certified Nutritionist
PN L1
Precision Nutrition Coach
1:1
PRIVATE COACHING
“I do not sell a fixed program or menopause method. I create an individualized framework for each client.”
— Sue Page, Founder
Why I coach this way
I spent decades working in the same demanding corporate environments as the women I now coach. When midlife changed what had previously worked for my body, I wanted answers grounded in science, not gimmicks, so I trained in nutritional science and behavior change.
What I learned totally changed how I approached my own health and now shapes the evidence based, highly individualized way I coach each client.
How I work
Practical, evidence based, and built around your life
I understand the demands of career & family in midlife
After 25+ years in corporate I know the impact work can have on your health. Add in family responsibilities, ageing parents, travel, home life and the pressure to keep everything moving, and it's too easy to deprioritize your own health and wellbeing.
I combine experience with rigorous training
When midlife changed what worked for me, I wanted more than just trends or quick fixes. I wanted to understand what was happening to my body, so I focused on the training that would give me a strong foundation in nutritional science and behavior change and I now combine evidence with real world experience to help clients make informed, practical changes that are realistic and sustainable.
I do not sell a fixed program or menopause method
There is no off-the-shelf plan. The framework is similar but each client gets a program built around her physiology, schedule, preferences, and goals. Then we refine it as life changes.
My approach is evidence based, practical, and works in real life
No rigid protocols or unrealistic routines. Just clear action plans that provide visible results and sustainable systems that fit demanding careers and changing midlife bodies.
Why work with me
A coaching experience built for busy executives
Built around your schedule
I know what back-to-back calendars, travel, and decision fatigue feel like. Every recommendation is designed to fit the demands of a senior role, not an idealized routine.
Science, not shortcuts
No detoxes, hormone hacks, or fear-based trends. Guidance is grounded in nutrition science, menopause physiology, and what is actually sustainable when you are running a company or a team.
A framework that adapts
Your body, workload, and goals will shift. We build a personalized protocol for body composition, energy, sleep, and strength — then adjust it as circumstances change.
This is for you if…
- —You are a senior leader, founder, or executive navigating perimenopause or menopause.
- —You want a data-backed approach to body composition, energy, sleep, and metabolic health.
- —You are ready to invest in a sustainable strategy rather than another quick fix.
This may not be for you if…
- ✕You want a rapid-weight-loss diet, detox, or unsupervised hormone protocol.
- ✕You are not willing to adjust sleep, nutrition, or strength training to support midlife physiology.
- ✕You prefer generic advice over personalized, evidence-based guidance.
Trained to separate science from noise
MNU Certified Nutritionist
A rigorous, evidence-based qualification focused on metabolism, hormones, and the practical application of nutrition science not trendbased wellness advice.
Precision Nutrition Level 1 Coach
Coaching certification centered on behavior change, habit design, and helping clients execute complex health goals in real-world contexts.